Famous scientist dr Yang once said: "the 21st century will be a industrial design century, a not value of industrial design countries will be hopeful."
"Industrial design" why are endowed with such a high status? Let us from a pair of shoes to understand: Nike a pair of sports shoes, go up in the design to consider fluid mechanics, aerodynamics and ergonomics and other elements, with dozens of the patent right, wearing it not only comfortable, more can help the athletes to create success in sports field, it is design of innovation. This is a pair of Nike shoes than ordinary sneakers high price several times reasons.
In addition, industrial design for enterprise to bring huge profits. American industrial design association to enterprise's survey statistics, industrial design and development input 1 dollar, its sales revenue of $2,500, Japan's Hitachi LTD.nike barefoot running shoes Statistics show that each additional rmb10 billion yen in sales of industrial design, the role of 51%, and technological transformation function only 12 percent.
Long-term since, our country has been at the status of "world factory" by China manufacturing, how to create change to China, will be our facing a major challenge. Yesterday, sponsored by hangzhou scientific technology, hangzhou university of electronic science and technology, hangzhou superstar technology Co., LTD jointly organized "originality, hangzhou international innovation design camp" inauguration and innovative design theme toastmasters held in hangzhou.
Thereafter the experts forum, held in hangzhou partial enterprise design principal hangzhou industrial design status and their respective enterprises are faced with the problem, from milan polytechnic university institute of design product design director Alexander DE sadie professors, Albert Sarah associate professor for advice.
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"Industrial design" mystery
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How to control design and production contradiction
Stylist wants to have enough patience and adhere to the view
"When the design and production reality conflict exists between, how should adjust?" A man from a hangzhou top ceramic enterprise stylist asked. Undoubtedly, sometimes, stylist all kinds of creative design will be affected by production technology and production technology, etc, at this time, the restriction of good design will not be adequately express.
"Design itself has a medium function. In fact, each kind of design in the original, needs to have a prospective considerations on the production, sales, and after the product recall that may produce the question, need through the design to avoid". Alexander, said professor "generally, production pursues is stable yield and excellent quality, and design seeks is to satisfy the market innovative, unique needs, facing the contradiction between the two, with respect to requirement stylist are patient enough, courage to keep your opinions, on this basis, as far as possible to balance the contradiction, satisfy both producers and consumers' demand.
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How to balance the high-end and low-end products
Enterprises should think first clear brand positioning
"At present, our company is trying to develop high-end product, and the current market for our low-end products demand still very high, we had to human and material resources invested to low-end products production, so, high-end products development and low-end products produced in large conflicts between how to adjust?" From hangzhou among electric appliance Co., LTD. One of the designers have such doubt.
Alexander professor through products price and design elements, the enterprise divided into several types of high prices high design content of high-end products market, low prices low design content low-end products market and in-between product market,nike barefoot running shoes is one of the main representative. "As an enterprise, the first to think clearly brand positioning, then think about how to development." Alexander, "said professor for a business that is realized from the low end products to high-end products leap is quite difficult, and phases of development are relatively easy."
"High-end product market often require different levels of knowledge system to support, the strategic knowledge is indispensable. Currently, most Chinese products are in medium terminal, and rely on high-end to guide during terminal is very effective a way."
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How to solve the research and market discrepancies
Can let the consumer to participate in the study
"Our enterprise has made necessary market research, thus designed related products, in our opinion, the product is novel and practical, but the actual sales situation but not ideal, meet this kind of situation, how to deal with it?" Many enterprises are faced with such a problem.
According to this problem, Alexander professor says,nike running shoes for men that not only in domestic, many international companies have experienced such problems, such as the Coca-Cola company has made such a mistake, the earlier investigation found that customer needs a variety of different flavors of coke, but when different flavors of Coca-Cola comes out, sales situation is not ideal.
Alexander professor analysis, "appear this kind of circumstance, the main reasons for the prophase of market research is existence problem.nike free running shoes,," Many enterprises have the questionnaire investigation of the form to conducting market research, and sometimes not so accurate this way, participants will often tends to according to investigators expectations of the answer. This can produce deviation. "
"At this time, 'user center research way' is by comparing an effective method, we can let consumer to participate in the study, related laboratory activity, through the observation of the actual behaviour to obtain feedback information, thus better avoid market research deviation problem."
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