Nike Trail Running Shoes - Marketing Communications Enlightenment

Nike officially name in 1978. It's over a leading brand adidas, violent wind horse, reebok, known as the "nearly 20 years world newly created the most successful consumer-goods company". Nike company profits from 1985 to $600,000 rise to 1994 about 4 million us dollars, nike trail running shoes 1994 in global turnover reached nearly 48 billion dollars. In the United States, with up to seventy percent of teenagers dream is to have a pair of Nike shoes.

"Nike" brand have many worthy mining marketing enlightenment. "
,,nike barefoot running shoes " Marketing mystery in a very good aspect is its Marketing communications (Nike 's Marketing Communication). In 1994, "Nike" advertising input is 2.8 billion us dollars, is p&g adertising l / 9 or so, but rich originality extremely attractive Nike marketing communications, for "Nike" win the consumer, make "Nike" become market goddess of victory Nike intent is "(ancient Greek goddess of victory"). Combined with English firsthand material, the following concretely analyzed Nike marketing communications successes: how special shoes from athletes from ordinary consumer market development to the mass market, How to use "unnatural" advertising strengthening communication, How to borrow from the worship of idols establish brand loyalty, How to use the animation, computer games, close to young children consumer; How thoroughly self-psychology consciousness and value for women consumer group.

Nike "consumption myth" - all over the world, many consumers because of wear nike running shoes for men  and feel matchless and glory. Hong Kong's hkej financial journal April 1991 period have reported: the New York city some shoe store owner in succession to apply for approval authorities, request the use of guns self-defense to protect personal and property security. Article comments, in recent years, because of admiration Nike saddle, many teenagers don't borrow commit theft and even kill and vicious incidents, all helpless, the shopkeeper had to seek such "ego to protect"...

nike free running shoes  has a "growth myth" : in the sixties, the company created at the beginning of, scale is small, always possible collapse. Company's two founder cloth to weir and knight multitasker, the company does not have its own offices and complete management institution. In 1985, Nike global profit is 13 million us dollars, 1994, the company's global turnover of usd $48 billion, Its market share pulls ahead, is the adidas was placed third more than twice, of 24%. Nike has not slowed growth paces. 95 years, compared with 2005 global sales rose 38%, pre-tax profit growth 55%, Nike stock swift rise, two years ago, $43 per share soared to $95 years per share. 103 Wall Street investors and analysts of many people in the 1980s before always not believing Nike: "Nike without much development foundation and prospects. Now give way: "god like to create a myth, so he chose us unexpected Nike."