Reading an university, the whole bedroom of the elder brothers to wear a pair of attia or nike free running shoes,, on the pitch far lower-key attraction girl top target, wear homebred brand of classmate although not be discriminated against, but gas total no buys brand-name people strong. I early has a girl friend, natural needless so input, so that time crazy buy li ning brand of clothing shoes backpack, be smile for li ning spokesperson.
As time passes by, today's li ning brand clothing has been difficult to find that year that is cheap and works design, big reason is that in recent years gradually improved and the brand of market orientation definite. As we all know, 2009 China 930 billion yuan ($14 billion) of sports clothing market, nike running shoes for men and li ning occupies share respectively by 10.2% and 10%, adidas 9.60%, say so li ning is brand goods. And li ning real surpassing attia opportunity, is actually during the 2008 Beijing Olympic Games. Before the Olympics, adidas to domestic market expectations too optimistic, to retailers supply overmuch, result being forced to retract inventory. Meanwhile, li ning companies began to test the e-commerce market, and attempt to provide conceptual product,nike shox running shoes when li-ning shoes, "the word" fcucking everywhere sold into goods-stopping. A year and a half, let the interweavement of li ning become domestic second sport brand.
Another accepted the fact is, although li ning market share, but from the second second three-line market up potential, adidas emphasized the Chinese high-end consumption market. Therefore benefited from the World Cup held in 2010, adidas third quarter revenue from euo 28.8 million euros to 34.7 million euros, a growth rate is 20%, China area sales rose 9%. In the same period, the company net profit by 2.13 billion euros to 2.66 billion euros, a growth rate by 25 percent.
But the World Cup is not from sports products stores, adidas facing the market is saturated, still need to try new strategy. But this new strategy, is now named "adidas five years plan".nike barefoot running shoes The plan is expected to open in 2015 years, more than 2500 shops, and provide reasonable price for market segment of products to meet various cities of different pattern of consumption. Meanwhile, adidas shop covered by the number of cities will also from today's 550 increased to more than 1400.
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