How To Discern Between True And False Nike Shoes

Talk about price war, most consumers are concerned about the news, because the most benefit price war is consumer. The traditional price war is concentrated in gome suning shops,nike barefoot running shoes  nike free running shoeseverybody from all kinds of newspaper advertisements can see how businessman preferential. Now e-commerce started to popularize the, the price war dozen arrive network has come.

 Recently joking loudest price war is jingdong mall and dangdang network in library in price wars, since December 8 date, the book price massacre began and spreading war began, resulting in a week later, the amazon excellence nets joined the war, nike running shoes for men allegedly used funds are billion for the unit.

 Jingdong, intex dangdang.com and joyo/amazon, these sites is stem what of? Jingdong earliest was selling digital electric, dangdang and more sell books, but now they are not simply do old field, now front paved with more and more widely, what all start selling, simply speaking, they are on the network department store.

 Last month in wheat bag e-commerce BBS, including a leadership, says the taobao future e-commerce has three classification, the first kind is into the mouth of the enterprise, from the current situation look, only three companies have the qualification that tencent, baidu and alibaba (taobao), the second is the independent brand of e-commerce, such as every guest sincerity is tasted, wheat bag, the 3rd kind is "logistics" type enterprise.
The logistics does not mean logistics company, is refers to the jingdong, intex dangdang.com and joyo/amazon such "department" type ecommerce, why?

 From my perspective on see, that because "department" type e-commerce sites has several characteristics make:

 First, user viscosity is very weak. Why? Because they are not selling your own brand products, sold third-party product. Friends to buy, actually is interested commodity brand and its price. Hypothesis FengJie to A website to buy the nike free running shoes  shoes is 500 yuan, and share the Nike shoes in the B website is 400 yuan, you say FengJie will buy which? Even if FengJie is A website hardcore fans, facing the 100 yuan price difference, FengJie will also wonder whether his wallet.

 Second, easy vicious competition. For instance the jingdong mall and dangdang network about books price war, joyo/amazon why follow up? Joyo/amazon President of media WangHanHua publicly said: "the price war obviously is unhealthy, but we have no choice, had to follow up." Because all the thing that sells is same, without the brand particularity, otherwise, consumers will bleed, years building low-cost image can sell at a discount.

 Third, trades big, but gross margin low. Malignant competition, such as price war, spelling is the price and inventory. A price war began, whether inventory less or more, consumers FengYongErShang, we didn't have much profit, but had completed a "big impulse", the "big impulse" also made a lot of "flow". An industry insiders said, according to the past experience, from November to before Spring Festival promotion impulse and sometimes even can account for 50% of the total annual sales.

 Actually, this world does not need too much "department" type ecommerce, like gome suning is same, because now has not much larger development space, the competition is very red sea, but into embouchure e-commerce enterprises threshold higher, so proposal the attentive do e-commerce enterprises and friends, think more about the second route, pinpoint a characteristics and market segment, let oneself in blue ocean moderate vacation!