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After leading his team to a Super Bowl victory and capturing MVP honours, Aaron Rodgers is a marketing star on the rise.
"You're looking at the next up-and-coming guy in the NFL," said Doug Shabelman, president of Burns Entertainment in Evanston, Ill., which matches companies with celebrities for commercial endorsements. "He's in line to reap the benefits."  nike free running shoes "It's all falling into place for him," added Bob Dorfman of Baker Street Advertising in San Francisco.

Before the Super Bowl, Dorfman had written a report about the most marketable players at the game and had put Rodgers at the top of the list.
Dorfman said Rodgers could gain as much as $3 million in endorsements if he chooses to do so. Last year, quarterback Drew Brees of the New Orleans had a similarly successful run and earned a few million in endorsements after his team won the Super Bowl.
Rodgers is already busy. His "I'm going to Disney World" ad is already out, he did a "milk moustache" ad and he flew to Florida on Monday to be part of the annual Super Bowl MVP parade celebration at Disney's Magic Kingdom park in Orlando.
Rodgers then flew on to New York, where he taped CBS' "Late Show With David Letterman."
It's what could come next that will put Rodgers even more in the public eye.
Shabelman said it wasn't just Rodgers' performance in the Super Bowl - in front of the largest TV audience in history - that helped him.
"You can't say enough of his Super Bowl performance, but his entire run through the playoffs," Shabelman said. "He took over a storied franchise and put it into the limelight."
"We'll likely see a lot of Aaron Rodgers in terms of his marketing opportunities," Shabelman added. "He's got a winning smile and a terrific franchise behind him."
Shabelman said that, within the National Football League, nike shox running shoes where quarterbacks get the most attention, Rodgers is "in line to reap the benefits" normally accorded to quarterbacks Peyton Manning and Tom Brady.
Manning is believed to be the most successful endorser in professional football, earning as much as $14 million a year in endorsements, according to Dorfman.
"I think you'll see him doing the talk-show circuit. He'll be the talk of the town. Sponsors from the NFL will want to jump on his bandwagon," Shabelman said.
Shabelman and Greg Busch, an executive vice-president at New Berlin, Wis.-based GMR Marketing, say Rodgers presents a clean and wholesome image that is attractive to major national advertisers.
"He's got a ton of upside," Busch said. "His on-field performance puts him on a different level. And he said all of the right things after the game. He's good looking and well-spoken."
Busch said it was possible Rodgers' advisers kept his endorsement and marketing opportunities at a minimum to allow Rodgers to focus on football.
"This will propel him onto the next level," Busch said.
Busch said Rodgers has "a little bit of a cool factor," which could serve him well in attracting brands that sell to younger people.nike air running shoes Busch mentioned Rodgers' appearance at Milwaukee Bucks games with Milwaukee Brewers' star Ryan Braun. And Rodgers has been seen with "Gossip Girls" actress Jessica Szohr.
"It's the entourage factor," Busch said.
One major company that is expected to leverage its relationship with Rodgers is Nike. Rodgers is a paid Nike endorser. Leading into the Super Bowl, Rodgers praised the Nike shoes he wears when the Packers play indoors.
"We'll see him in a future campaign," said Derek Kent, a Nike spokesman. "He's a perfect fit for Nike."