The Secret Of Success About Nike Free Running Shoes

 nike running shoe

In 1972, phil knight and bormann invent nike free running shoes after, it wasn't immediately get very good market effect. Until 1975, a Sunday morning, bormann during baking a waffle iron modules of tinkering with that gives a kind of propane rubber, make a kind of new soles. This "waffles" type of small rubber sole round nails and makes Nike than market fashion other soling elastic stronger. It is this looks very simple product innovation first accomplished phil Nike and bormann's career. This kind of shoes by athletes welcome, consequently, along with the market turn good, this kind of shoes in 1976 sales reached $14 million, which last year's sales for 830 million us dollars, 1972 only $2 million. Because this kind origin plus many competitors on the

market the same attention, make Nike became a pays attention to technology r&d brand. Since then, Nike careful research and development of new products, and make this sample many products are current market the most innovative and process of the most advanced. Moreover, Nike's r&d attaches great importance to human body engineering and bionics, etc, these product design style is often according to different namely, weight, running speed, training plan, gender and different technical level and design. So, the design of the products more in line with the needs of the customer, not only on the function in line with the movement of safety and comfort in need, but also more in line with the consumer demand, many products can even improve the athlete's sports scores. At present, Nike is out of its annual sales income is 4% of capital

investment in product research and development, which makes the
,nike barefoot running shoes in numerous sports products field maintain technical advantage, thus ensuring its products and brands competitive advantage. Reinspection to our domestic sports brand, r&d input by far insufficient, domestic makes a great product r&d li-ning 2008 its r&d costs accounted for its sales income is less than 3%, in total more cannot with international giants are compared. Therefore, new products and new technology r&d as a domestic enterprise development an

important bottleneck, be a breakthrough. This kind of breakthrough under the existing conditions, the most effective way is to rely on enterprise, national, scientific research institutions in several aspects strength. Enterprise to improving inputs,nike running shoes for men the government will offer certain policy and financial support, scientific research institutions to their own research direction and enterprise and market combined. Only in this way, our sports industrial r&d level will likely be quick to international advanced enterprise draws close, just might eventually surpassing international advanced technology and Chinese sport brand growth laid technology foundation