Cremes DE la creme of how the brand to form strategic alliances, realizing their own to optimize and upgrade is many large enterprise in research brand management process middling usually involve problems. And if you want to know how to develop new revenue sources and client relationships, then see Nike and apple's strategic alliance! 
About Nike and apple's love, everything seemed so natural. It is reported, nike free running shoes chief executive Steve Jobs Mark Parker call, for the purpose of Nike customer eliminate loneliness of long-distance running, let the running process becomes more wonderful, let shoes become more thinking. In fact, apple's chief executive Steve Jobs have long recognized that have iPod 50 million, half of whom are on exercise when using it. So, the wise CEO will lose no time to, these would like to exercise, pull to iPod platform.
Not only such, iPod still managed to will holster,
,nike barefoot running shoes small ornament accessories sell go out, sheet is these accessories sales income reached $100 million. Because people mean to purchase, three to four sets of small accessories, let oneself look more cool some.
,nike barefoot running shoes small ornament accessories sell go out, sheet is these accessories sales income reached $100 million. Because people mean to purchase, three to four sets of small accessories, let oneself look more cool some.
Nike looks and the positioning acutely. In parker looks, why not let people have such an association - with iPod, running should wear and supporting nike running shoes for men; And to wear Nike running, also want to take iPod just wonderful.
Hence, Parker and Jobs hit it off. Nike, apple respectively called for their respective technology teams and the brand team, develop a new lifestyle scheme, sending two products perfectly combine, for those who love sports core consumer, building a series of shoes, data, music, and supporting the clothing. 
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