E-Commerce Nike Running Shoes

Price is a kind of concept? For example, it is like big you have 10 dollars, would you go to chengdu snacks to eat GaiFan of good, or go to old horse to eat lanzhou noodle man is good. The same price can buy the product quality is best, this is the so-called cost-effective.

Take feed of treasure this pair of shoes, it on price than attia Nike don't know how much lower, but material, function but also is so much, add a elastic cushion can not be more than one meter high jump, shoes this thing, or wear comfortable actually is. Buy a paragraph of,nike running shoes for men,, a basketball down estimate socks are wet, this pair of shoes you how to wear the basically all don't make too many sweat. Ventilation function super powerful.

At present in most subordinate cities footwear "perfect pricing" in 170-250 yuan between, and Nike (as dominant market share rate of international sports brand first line in China sales footwear price is in 400-1000 dollars, both between 150 yuan price is to restrict its business cannot be scored two three-wire market important reasons. In contrast, which is now actively focus on two three-wire city market expansion of a few big domestic brand, its pricing is basic around 170 - $250 this interval fluctuate from 50-70 yuan.

However, if Nike shoes products will be the lowest price do 300 yuan, although still slightly higher than the "perfect pricing", but "spend 50 yuan can be bought a pair of Nike shoes" ideas but will probably driven those buying now li ning, anta, special steps such as domestic brand of high-grade sneakers first shift. Consumers'

If Nike decided in China sales price lower product, then the average price of homebred brand such as high Kappa and li ning, etc in the short term, the impact on the largest part of the city because of two three-wire consumers may opt Nike. Part of brand image general homebred brand or will be driven out of the market. Annual marketing budget 3.5 billion - 5 billion yuan of small and medium-sized brand unlikely in the nationwide with Nike, li ning and anta (these companies annually marketing costs more than 10 billion yuan) competition. Although short-term could cripple, but have marketing budget considerable homebred brand should have ability to resist "into" low end the market of  nike free running shoes anta is preferred.

But in two three-wire cities, this one age paragraph the young man comparatively, will still more vulnerable beside the person's influence, they will still be the pursuit of individual character with traditional consumption ideas mark. At the same time, also because of spending power relatively limited, how to let them get low-cost to self personality and beautiful life pursuit, will be eager to win this part of brand consumers by the main direction diligently.

At present by anta, special step, as a representative of the domestic brand sale main still put two three-wire market. "In China a few small city, you just saw a Nike store, surrounding will exist at 2-3 anta and special step." Huajie consulting dress industry analysts LiangFenLuo think, two three-wire city is of domestic brands, igge is enterprise cornerstone. If feel international brand channel sinking meaning, domestic brand price, marketing "rebellion" will be quite intense. Under international brand, Saturday, may not necessarily share cheapness.

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In addition, at present domestic sports brand remained "unstoppable".nike barefoot running shoes According to statistics, in succession end of the major domestic sports brand 2010 four quarters, especially step in &equipment international order is highest, the average growth of by about 23%, China ranked second trend, 20%, anta third, da 19%, in the fourth, LiNingPai double-digit growth rate also have.

"Four sportswear supplier has received the 2010 in the fourth quarter of sales order all appear to increase the common trend." Taifook securities studies suggest that this phenomenon show distributors on domestic sports apparel sales prospects continue with confidence.

Also because of this, advocate "never stop" anta, "I can infinite possibility" horse grams, "brave do oneself" 361 degrees to wait, just may be in e-commerce increasingly advanced, and international brand entity sales channel also unceasingly sinking today, still in two three-wire city is popular, occupying the formidable market share.

But in the long run, this kind of value proposition must be further refined, more accurate to lock in a certain part of the two most subordinate cities has stronger common consumers. Thus, domestic brand can really laid his own niche market, and in with the international brand of "close", share belongs to own a piece of "cake".