Nike Trail Running Shoes Myth Maker

In 1993, The sports News magazine (The Sporting News) voted "sports industry's most powerful man", and not some athletes, managers or sports team boss. He is Philip? Nate (Philip h. Knight), the stereotypes like to break in 30 years, creating a and "Weekend Warriors" (Warriors, editor's note: a couple of famous music in 1978 issued only coin) just as popular sneakers myth. In less than ten years, he relies on market perceptive and uncompromising competitive spirit, change the sports shoe industry, make nike free running shoes, to become a most successful, and in the world widely recognized brand.

From an agency to independence

Also at Stanford university study for a master's degree, knight is first proposed a building the world sports shoes company blueprint. One term papers are research on his known how does the district to create a small business, the former university of Oregon's star track naturally chose "race". He put forward a plan to use Japanese cheap Labour to produce cheaper, better quality of sports shoes, adidas to break the monopoly of running shoes market.

In 1962, in shortly after graduation, knight decided to put his plan into action. He flies to Japan visited Onitsuka Tiger company,nike running shoes for men, when the company in Japan manufacturing and sales adidas imitation. He claims to be in charge of Blue Ribbon Sports company, in fact, the company was still exists only in their mind. Knight tell Onitsuka Tiger company executives layer, his own company is to help each other to export products to the United States are the most ideal partner. He persuaded Onitsuka Tiger company gave him some samples and commitment in his "partners" to inspect the product will order.

After I came back to us, nate borrowed some money from his father and bought these sample shoes. He sent some shoes for him in the university of Oregon when coach bill? Bormann (Bill Bowerman),nike shox running shoes which soon became his partner. They each put up a $500, bormann and nate formally founded the Blue Ribbon Sports company, from Onitsuka Tiger company bought 200 pairs of shoes, nate began to drive to the Pacific northwest area high school athletics meeting for sale.

Arrived in the early 1970s, their sales has reached 300 million us dollars, knight decided to end with Onitsuka Tiger company between cooperation relations, begin to design your own products. In 1972, Blue Ribbon Sports company launched a nike barefoot running shoes series, the name comes from the Greek goddess of victory. Shoes are printed on a "swoosh" logo, this is NAT paid $35 please Portland state college of art a student of the design. This kind of shoe is very unique a running shoes (waffle - sole), by bormann development, to provide better traction, and very light, at that time was a great achievement.

Knight of the marketing strategy is very simple. Not rely on advertising (in fact he hated advertising), he invited top athletes for shoes signature endorsement, then let sales personnel and sell this kind of product. At that time, his strategy and launch timing couldn't be better. That summer, the U.S. Olympic athletics team in the semi-finals of the Oregon's Eugene city (Eugene) held, bormann happens to be the U.S. Olympic team coach. Knight fully utilize opportunity and Nike shoes gave some top recommendthis athletes. And when they receive the state television interview, also wear Nike shoes. One of the most famous athletes to wear Nike shoes, is an American runner legendary hero, long record holder Steve? Capulet Steve Prefontaine (he). Very confident and alternative capulet, he became the first knight enlisted endorsements Nike shoes of top athletes.